Mayor names contributors to 'Undercover Boss' fund
VisitPittsburgh, the region’s convention and tourism bureau, was the first to donate $25,000, and given the success of the episode, has scheduled a board action at its February meeting to consider increasing that amount to $50,000. In addition, the beautiful scenes of Pittsburgh featured in the show were provided by VisitPittsburgh.
The remainder was contributed by PNC, Esmark, First National Bank, International Brotherhood of Electrical Workers Local 5, UPMC, Highmark, and Eat’n Park in amounts between $2,500 and $25,000.
Additionally Weyerbacher Brewery in Easton, Pa., has committed a percentage of sales of its Last Chance IPA to a no-kill animal shelter featured in the show.
The show was an unprecedented promotional opportunity for Pittsburgh and Allegheny County. While a 60-second advertisement on Sunday night network television costs $200,000, this was in effect an 60-minute ad for the city on national prime-time television.
“I want to thank these partners for joining with me and realizing not only the tremendous positive impact this show is having on Pittsburgh’s reputation, but also that it was a once-in-a-lifetime opportunity to help people through struggling times,” Mayor Peduto said.
The board of the Urban Redevelopment Authority voted Dec. 11, 2014 to make the URA the fiscal agent for the contributions to ensure transparency and public accountability. Payments into and out of the fund will be made over the course of the next year, and all disbursements will be subject to a full public accounting. The gifts were solicited in compliance with state and city laws.
The donations were: VisitPittsburgh ($25,000 with an additional $25,000 subject to board action in February); PNC ($25,000); Esmark ($25,000); First National Bank ($20,000); International Brotherhood of Electrical Workers Local 5 ($10,000); UPMC ($10,000); Highmark ($10,000); Eat’n Park ($2,500); and Weyerbacher Brewery ($2,500).