South Pittsburgh Reporter - Serving South Pittsburgh Since 1939

‘Fashion Story' successful in raising money for PQF


October 2, 2007

Pittsburgh Steeler Brian McFadden greets people on the runway at last week's Pittsburgh Fashion Story on the South Side. Proceeds from the annual event benefited the Partners For Quality Foundation.

A night-out for area ‘Fashionistas with a Purpose' was hosted last week at the elegantly eclectic, J. Verno Studio (at 3030 Jane Street), South Side.

Proceeds from the Fourth Annual ‘Pittsburgh Fashion Story' benefited the Partners For Quality Foundation and its myriad social services subsidiaries.

For this well-executed fundraiser, Tricia Deems, fashion coordinator, pulled out all the stops in this years ‘Pittsburgh Fashion Story' event. Jointly emceed by the Honorable (and fashionable himself) Mayor Luke Ravensthal and KDKA's most beautiful Sonni Abatta this evening did not disappoint. Co-chairperson dynamos John Lamberson and Douglas Tjelmeland (who conceived the event four years ago) delivered firmly on every promise with providing a, “really hip, fun night on the town, and the proceeds help the kids.”

Within the always evocative J. Verno Studio the evening began with a reception that included entertainment, cocktails aplenty and gorgeously sumptuous edible fare. In fitting with the event, this ‘Uber-Cool' reception was the grand prelude to the full-force fashion extravaganza to come.

Commanding the cat-walk was a diverse cavalry of professional female and male models donning to the moment season-ready fashions from no less than 14 area stores and design boutiques. As an extra added surprise was the strut down the runway of our winning Pittsburgh Steelers' Brian McFadden who was met with a thunderous ovation and a ‘mid-show' one-more-time, encore. This to the delight of the Super-Chic packed house.

Full testimony of the audience's enjoyment and support came as much satisfaction was radiantly in evidence at the perfect note ‘post show' mixer. Once more the crowd was afforded an opportunity to mingle, mix and shine: this time under the influence of the comfortably alluring environment of the J. Verno Studio combined with the thrill of viewing the sensational fashions and show but most importantly the fulfilling awareness that this joint orchestration was all to benefit the children and youth of today, through the worthy efforts of the Partners For Quality Foundation.

Branches of the foundation focus on assisting with the behavioral and mental health issues of children and youth with an extended reach to touch families in full through: health-related, extra-curricular and educational support programs even reaching as far as to aid in select existing housing challenges. Headed by Executive Director Mary Mitchell, the Partners For Quality Foundation is a non-profit resource addressing a host of issues. For complete information on the foundation, volunteer opportunities and charitable contributions visit

Contributed By

Chuck Austin 2


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