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PA Resources releases anti-litter contest video

 


Be on the lookout for a new public service announcement airing on Pittsburgh television: “The Fight Against Litter,” produced by Walking Stick Productions, will air on KDKA-TV as winner of a video contest sponsored by the Pennsylvania Resources Council (PRC).

The local production team took top honors in the second phase of PRC’s newest campaign to fight litter in the Steel City – a campaign that launched in the fall of 2014 with PRC’s “Crying Steelers Fan” video, a tribute to the Keep America Beautiful “Crying Indian” public service announcement of the 1970s. During the past year, that video has been viewed more than 200,000 times in the southwestern Pennsylvania region.

The winning video, “The Fight Against Litter,” features a World War II-era Allied soldier picking up litter and a powerful message from a pint-sized Rosie the Riveter, all set to the tune of the William Tell Overture.

“Walking Stick Productions’ entry took top honors by combining a powerful message with a creative and fun platform,” said PRC Regional Director Justin Stockdale. “Many of the other quality contest submissions showcased litter’s wide-reaching negative impacts such as threats to wildlife, danger to community members, and the contribution to urban blight.”

The winning video debuted in October at the Kelly Strayhorn Theater in East Liberty during PRC’s inaugural Wild & Scenic Film Festival. The 30-second spot will air on KDKA-TV, PRC’s media partner for the anti-litter campaign.

“Pittsburgh is one of the great cities of the world and all of its neighborhoods, forests and rivers deserve the chance to be beautiful. Yet this chance for beauty is poisoned by litter,” said John Bagley of Walking Stick Productions. “We fight against litter because it is an act of love for this place and its people.”

For more information, contact the Pennsylvania Resources Council at 412-488-7490 x1025 or visit http://www.prc.org/learn-act/fighting-litter. View the Crying Steelers Fan PSA at http://bit.ly/DontBeALitterbug and the Fight Against Litter PSA at http://bit.ly/FightAgainstLitter.

 

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