Shiloh St. corridor will get help from CORE program


October 2, 2012

The Shiloh Street corridor in Mount Washington has been selected for the Corridors of Retail Excellence (CORE) program.

The CORE program focuses on breathing new life into commercial corridors that are rich with potential. In addition to Shiloh Street in Mount Washington, Butler Street in Lawrenceville has also been selected as a site.

Working in conjunction with the Mount Washington Community Development Corporation (MWCDC) and MetroEdge, the focus of the CORE will be continuing revitalization efforts and promoting the Shiloh Street business district. Every year, 1.5 million visitors ride the incline to take in views of Pittsburgh; however, many of these visitors simply make the return trip down without patronizing local businesses.

By implementing marketing strategies and decreasing retail vacancies, the program aims to increase the visibility of Shiloh Street and attract the interest of tourists and local residents to the businesses currently operating in the area. 

Over the coming months, several key projects will be implemented including new façade and outdoor signage for three local businesses on Shiloh Street, a new printed business directory as well as a mobile phone app developed specifically for Mount Washington.

In addition to these projects, MetroEdge staff member Larisa Ortiz will also be providing technical assistance to MWCDC around expanding retail recruitment, attraction and retention.

"While we begin the CORE program by providing improved signage to local businesses that will help entice visitors down Shiloh, we also aim to improve retail and food offerings will give visitors even more of a reason to extend their stay. A better business mix will ultimately help all businesses survive and thrive, while also creating a better quality of life for Mount Washington residents," Ms. Ortiz said.

Corridors of Retail Excellence (CORE) program is an initiative of the Institute for Comprehensive Community Development offered locally by the Local Initiative Support Corporation (LISC) and the Pittsburgh Partnership for Neighborhood Development (PPND) through funding contributions from PNC Bank.

PNC Bank made a significant contribution to LISC to extend the program to neighborhoods in Pittsburgh, Chicago and Philadelphia in 2012 and 2013. This is a partnership between LISC MetroEdge, PPND and MWCDC supported by PNC Bank.

For more information on the partner organizations visit:,,


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