Diesel owners donate Carson Holiday lights


December 7, 2010

The owners of Diesel on South Side donated 30 new two-meter high LED Holiday Lights to help the South Side Chamber of Commerce make Carson Street more festive during the holiday season.

Carson Street is sporting a new look this holiday season, 30 new LED lights.

The colorful new holiday lights are a departure from the white snowflake lights the South Side Chamber of Commerce (SSCC) has put up for more than a decade in the business district and are the result of South Side businessman Adam DeSimone's giving spirit this holiday season.

Mr. DeSimone, along with his family and businesses, including Diesel, Local Bar + Kitchen and AMPD Group, purchased the lights and worked with the South Side Chamber of Commerce to arrange hanging the lights on Carson Street at a discounted rate. They were able to save more than half of the cost of putting up the lights over previous years.

"I hope South Side enjoys them," Mr. DeSimone, a SSCC board member, said. "Every block they pop, I'm very happy."

"The South Side Chamber of Commerce is extremely grateful for the generous donation of new holiday lights by Adam DeSimone on behalf of Diesel and Local Bar + Kitchen," said Gavin Robb, president of the SSCC. "We are very excited about the effect of the new lights on the Carson Street corridor.

"They add a nice touch to our business district for the holiday season and we hope they will continue to do so for many years to come. We appreciate Adam's ongoing support of the chamber and the neighborhood in general."

The new LED lights have the potential to last years with little maintenance, according to Mr. DeSimone who explained the lights could operate every day for six or seven years before needing replaced.

This is not the first time the DeSimone family and Diesel have helped to light up Carson Street during the holiday season. Several years ago when donations to the SSCC were falling short of the target amount needed, the DeSimones stepped up with a $5,000 donation.

Although declining to reveal the cost of the lights this year, Mr. DeSimone said the amount was "substantial."

He said it was a "good feeling" to help this year and next year he hopes to spearhead the effort to get the lights up earlier. "Maybe we can get them up by Thanksgiving."


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